Sirmon Training & Consulting Group

1. Generation Profiles: Describe and examine the generational profiles, factors and characteristics of each. 2. Current Context: Identify market factors that apply to each and analyze the profile of today's buyer. 3. Millennials: Describe characteristics and expectations of communication and marketing tools. 4. Generation X: Strategies to connect and provide value during the transaction. 5. Baby Boomers: Networking tips to reach Baby Boomer buyers and evaluate the unique consideration for them. 6. Matures: Determine appropriate communication protocols and marketing tools and networking tips. 7. Putting it all together: Review key concepts for working with generational buyers and identify action steps to improve your business. (8 hours)